Running ads, few accounts
Client accounts only. A manager adds nothing until the count grows.
$30 – $650What is the difference, line by line?
| Manager account | Client account | |
|---|---|---|
| Runs campaigns | no | yes |
| Has spend history | no | yes |
| Has a billing threshold | no | yes |
| Can hold other accounts | yes | no |
| Can be suspended for an ad | not for ads of its own | yes |
| Counts towards 20 per e-mail | yes | yes |
| Currency and time zone permanent | yes | yes |
| Typical price here | $500 | $30 – $650 |
Which should you buy?
Running ads at scale
Both. Client accounts to advertise from, a manager to keep access to them.
Managing other people's accounts
A manager account, and link theirs rather than buying any.
$500At the twenty-account ceiling
A manager account, now rather than later.
$500What is the trap?
Being sold a manager account on the strength of history it cannot have. A manager account runs no campaigns, so it accrues no spend and Google never raises a threshold on it. Any listing offering an MCC with spend history, a lifted threshold or a warmed-up profile is describing an advertising account, a misunderstanding, or neither.
The check takes a minute. Open the account and look for campaigns and for Billing, then Transactions. A manager account has no campaign view of its own and no accrued cost to show.
The mirror-image trap is buying an advertising account because someone called it an MCC. What a manager account is sets out what each one actually contains.
Common questions
Can an ordinary Google Ads account be converted into a manager one?
No. A manager account is always created as a new account. There is no upgrade path and no setting inside an existing advertising account that turns it into a manager.
Which one do I actually need to run ads?
A client account. A manager account cannot run campaigns at all, so buying one without any advertising accounts under it leaves you with an organisational shell and nothing to advertise from.
Say what you are running
How many accounts and what daily budget. That is enough to say whether you need a manager account at all.
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